Sans Normal Dugin 7 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, wayfinding, packaging, modern, clean, neutral, friendly, technical, versatility, clarity, modernization, legibility, rounded, geometric, open apertures, large counters, monoline.
A clean sans with rounded, geometric construction and largely monoline strokes. Curves are smooth and circular, with generous counters and open apertures that keep forms airy at text sizes. Terminals tend to finish plainly and squarely, while overall proportions read slightly expansive, giving letters a relaxed, contemporary rhythm. The lowercase is straightforward and unembellished, and the figures follow the same simple, evenly weighted logic.
This font works well for interface typography, product and SaaS branding, and general-purpose editorial layouts where a crisp, modern sans is needed. Its open counters and calm rhythm make it suitable for signage and navigational systems, as well as packaging and marketing where clean readability and a contemporary feel are priorities.
The overall tone is modern and matter-of-fact, with a friendly neutrality created by round forms and open spacing. It feels contemporary and practical rather than expressive, suited to designs that want clarity without looking austere.
The design appears intended as a versatile, contemporary sans that emphasizes legibility through open forms and consistent stroke weight, while maintaining a polished geometric simplicity for broad, everyday use.
Round letters like O and C look especially even and stable, and the diagonals (V, W, X, Y) stay crisp without appearing sharp. The Q includes a small, unobtrusive tail, and the numeral set reads clean and utilitarian with clear silhouettes.