Sans Normal Lobel 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Dikta Neue' by Atasi Studio, 'Equip' by Hoftype, 'Krong' by Joelmaker, 'Coppint' by Ridtype, and 'Meutas' and 'Meutas Soft' by Trustha (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logotypes, sporty, punchy, modern, confident, dynamic, impact, momentum, modernity, bold branding, display emphasis, oblique, rounded, smooth, compact, solid.
A heavy, oblique sans with broad proportions and a smooth, rounded construction. Strokes are consistently thick with minimal modulation, producing dense, high-impact letterforms and tight internal counters. Curves are clean and geometric, while joins and terminals stay blunt and sturdy; diagonals and bowls maintain an even rhythm that reads as streamlined rather than fussy. The overall texture is bold and compact, with numerals matching the letters in weight and visual color.
Best suited to short, prominent text where impact matters—headlines, posters, bold editorial callouts, and campaign graphics. It also fits sports and active-lifestyle branding, as well as packaging and label work that benefits from a compact, powerful typographic block.
The tone is energetic and assertive, with a forward-leaning motion that feels sporty and contemporary. Its mass and slanted stance give it a confident, attention-grabbing voice suited to loud, enthusiastic messaging.
Likely designed to deliver maximum visual punch with a streamlined, modern silhouette—combining thick strokes and a consistent oblique angle for a sense of speed and momentum while keeping forms clean and broadly legible at display sizes.
Round characters like O and 0 are near-circular and strongly filled-in, while letters with apertures (such as C and S) remain relatively closed, emphasizing solidity over airiness. The italics are built into the core shapes rather than appearing as a separate decorative slant, so the design stays cohesive across uppercase, lowercase, and figures.