Sans Superellipse Gumub 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hype Vol 1' and 'Hype vol 2' by Positype and 'Beachwood' by Swell Type (names referenced only for comparison).
Keywords: headlines, posters, logotypes, packaging, signage, industrial, utilitarian, techno, sporty, impact, compactness, systematic geometry, modern utility, brand strength, blocky, squared, rounded corners, compressed, sturdy.
A heavy, block-built sans with rounded-rectangle (superellipse) construction and consistently softened corners. Strokes are thick and even, with tight apertures and compact internal counters that give letters a dense, space-efficient footprint. Curves resolve into squarish bowls (notably in O, D, and 0), while terminals are generally flat and squared, creating a crisp, engineered rhythm. The lowercase is straightforward and workmanlike, with a single-storey a and g, compact shoulders, and a boxy overall texture; figures match the same rounded-rect geometry, with a distinctive, squared-off 0 and sturdy, slab-like forms throughout.
Best suited for short, high-impact settings such as headlines, posters, logotypes, packaging, and wayfinding or labeling where a compact, robust word shape is desirable. It also works well for sports or tech branding and UI moments that need emphatic, space-conscious titling.
The tone is direct and functional, reading as modern, mechanical, and built for impact. Its squared rounds and tight spacing evoke equipment labeling, athletic branding, and contemporary tech interfaces where clarity and toughness are prioritized over softness or elegance.
Likely designed to deliver a sturdy, space-efficient sans that feels engineered and contemporary, using superelliptical bowls and rounded-square geometry to maintain friendliness without losing authority. The consistent corner treatment and dense counters suggest an emphasis on repeatable, system-like forms for branding and display use.
The design leans into rectangular geometry across both letters and numerals, producing a consistent, modular feel. The Q’s tail and the angular treatment in diagonals (e.g., V/W/Y) add a subtle technical edge while maintaining the same rounded-corner system.