Sans Normal Udboh 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'City Boys' and 'City Boys Soft' by Dharma Type and 'FS Siena' by Fontsmith (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, contemporary, high impact, clear reading, contemporary tone, brand utility, geometric, rounded, open counters, large apertures, smooth curves.
This typeface presents as a sturdy, geometric sans with generous horizontal proportions and smooth, round construction. Strokes are consistently heavy with clean joins and little modulation, creating an even color across words and lines. Bowls and counters are notably open, and terminals are predominantly straight and crisp, giving the design a clear, engineered silhouette. The lowercase shows simple, workmanlike forms with a single-storey “a” and “g,” a compact ear on “g,” and a straightforward, sturdy “t,” all contributing to an accessible, high-impact texture in text.
It performs best where clarity and impact are needed—headlines, posters, storefront or wayfinding signage, and brand-led packaging. The open counters and wide proportions help maintain legibility in short to medium passages set at larger sizes, making it well suited to marketing and editorial display settings.
The overall tone feels modern and approachable, pairing confident weight with rounded shapes that read as friendly rather than severe. Its wide set and open forms give it an expansive, upbeat presence suited to contemporary branding and bold messaging.
The design appears intended to deliver a contemporary, geometric sans voice with strong presence and easy readability. Its wide stance and simplified, rounded letterforms aim for a versatile display tool that feels both sturdy and inviting.
Round letters like O/C/S maintain smooth, balanced curvature, while diagonals (V/W/X/Y) are strong and steady without looking overly sharp. Numerals are clear and robust, with rounded forms on 6/8/9 and a simple, legible 1 that supports quick recognition at display sizes.