Sans Superellipse Upsy 7 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Miura' by DSType, 'Eurostile Unicase' by Linotype, 'Bi Bi' by Naghi Naghachian, and 'Matrice' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, tech, sporty, futuristic, assertive, industrial, impact, modernity, recognition, solidity, display, rounded, squared, blocky, compact, geometric.
A heavy, rounded-rect sans with broad proportions and uniform stroke weight. Corners are consistently softened into superellipse-like curves, producing squarish counters and a solid, machined silhouette. Curves transition smoothly into straight segments, terminals are mostly blunt, and the overall rhythm is steady and tightly packed, giving letters a dense, high-impact texture in text settings.
Best suited to headlines, posters, and branding where strong presence and quick recognition matter. It also fits sports identity, tech or gaming visuals, packaging, and signage that benefits from compact, rounded-square letterforms and a sturdy, modern tone.
The font reads as contemporary and forceful, with a distinctly tech-forward, engineered feel. Its rounded-square geometry adds friendliness without losing punch, landing in a space that feels sporty, modern, and slightly sci‑fi.
The design appears intended to deliver maximum impact with a clean, geometric construction—combining rounded-square forms with blunt terminals for a confident, contemporary display voice that remains legible in short bursts of text.
Distinctive rounded-square bowls in forms like O/Q and the numerals create a recognizable voice, while the simplified, blocky joins keep shapes clear at large sizes. The overall effect emphasizes mass and cohesion, making lines of text appear like bold modules arranged in sequence.