Sans Normal Lobom 17 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Commuters Sans' by Dharma Type, 'Gunterz' by Locomotype, 'Maison Neue' by Milieu Grotesque, 'Karibu' by ROHH, 'RF Dewi' by Russian Fonts, 'Cobe' by Stawix, 'NeoGram' by The Northern Block, and 'Manual' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, assertive, modern, dynamic, friendly, impact, momentum, approachability, branding, rounded, oblique, chunky, soft-cornered, compact.
A heavy, oblique sans with broad, rounded construction and smoothly blended corners. Strokes are consistently thick with minimal modulation, producing solid counters and a high-ink, poster-ready texture. Curves lean toward circular/elliptical geometry (notably in O, C, G, and the bowls of a, b, d, p, q), while diagonals are clean and stable in forms like V, W, X, and Z. Terminals are largely sheared to match the slant, giving letters a forward-leaning, streamlined silhouette and a tightly unified rhythm across the set.
Best suited to display settings where impact and momentum matter: headlines, posters, sports and active-lifestyle branding, punchy packaging, and large UI/marketing moments. It reads strongest at medium to large sizes where the rounded counters and forward slant can carry the message with maximum presence.
The overall tone is energetic and confident, with a fast, athletic feel created by the oblique posture and dense weight. Rounded shapes keep it approachable rather than harsh, balancing impact with a friendly, contemporary voice.
The design appears aimed at delivering high-impact display typography with a forward-driving slant and softened geometry, combining assertive weight with rounded, accessible shapes for contemporary branding and promotional use.
The figures are bold and simplified, with smooth, rounded internal spaces and strong emphasis on silhouette clarity at large sizes. The lowercase shows single-storey forms and sturdy joins, reinforcing an informal, contemporary sans personality.