Sans Normal Liduk 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Morandi' by Monotype, 'Belle Sans' by Park Street Studio, 'Neue Reman Sans' by Propertype, and 'Matahari Sans' and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, punchy, upbeat, bold, friendly, impact, motion, approachability, display focus, branding, rounded, slanted, compact, soft terminals, energetic.
A heavy, forward-slanted sans with rounded construction and broadly curved bowls. Strokes are uniformly thick with minimal modulation, producing dense silhouettes and strong color on the page. Corners are softened and many joins are smoothly blended, while apertures tend to be relatively tight, giving letters a compact, punchy feel. The italic angle is pronounced and consistent across capitals, lowercase, and figures, with sturdy, slightly condensed proportions that keep lines visually cohesive at display sizes.
Best suited to short, high-impact text such as headlines, posters, and large-scale signage where its weight and slant can carry energy. It also fits branding for sports, events, and upbeat consumer products, plus packaging and social media graphics that benefit from a bold, dynamic voice.
The overall tone is energetic and assertive, with a friendly, contemporary softness from its rounded shapes. It suggests motion and impact—more athletic and promotional than formal—while staying approachable rather than aggressive.
The design appears intended to deliver maximum emphasis with an italicized sense of speed, combining rounded, modern shapes with a compact, high-ink presence for attention-grabbing display typography.
Numerals and uppercase forms read especially solid and poster-like, with simplified geometry and broad curves. Lowercase forms keep a single-storey feel in key letters and maintain a consistent, rhythmic slant, helping the texture stay lively in longer phrases.