Sans Normal Lyris 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Sero' by FontFont; 'Famiar' by Mans Greback; 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype; 'NuOrder' by The Northern Block; and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, merchandise, sporty, assertive, dynamic, playful, retro, high impact, forward motion, friendly boldness, display clarity, slanted, rounded, chunky, compact, soft corners.
A heavy, right-slanted sans with compact proportions and broad, rounded forms. Strokes are thick and even with minimal contrast, and terminals tend to end in softly cut angles rather than sharp points. Curves are full and slightly squashed, giving counters a tight, punchy feel, while diagonals (as in A, K, V, W, X) emphasize a forward-leaning rhythm. The lowercase has a single-storey a and g, a round i dot, and generally sturdy, closed shapes; numerals are wide and blunt with bold curves.
Works best for headlines, posters, and branding where immediate attention and momentum are desired. The weight and slant make it effective for sports identity, product packaging, and merchandise graphics, especially at medium-to-large sizes.
The overall tone is energetic and confident, with a forward motion that reads as sporty and promotional. Its rounded heft keeps it friendly rather than aggressive, landing in a lively, slightly retro display register.
Likely designed to deliver a high-impact italic voice with rounded, approachable geometry, balancing speed and friendliness. The construction prioritizes bold presence and legibility in display settings over delicate detail.
Spacing appears designed for impact: tight internal counters and substantial black area create strong figure–ground contrast at larger sizes. The slant and chunky curves produce a bouncy baseline rhythm in text, favoring short bursts over long reading.