Sans Normal Orlem 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Articulo' by Gilar Studio, 'Neue Rational Narrow' by René Bieder, 'Arthura' by Seniors Studio, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, retro, punchy, impact, approachability, modern display, retro flavor, rounded, geometric, chunky, compact, soft corners.
A heavy, rounded sans with compact proportions and a largely geometric construction. Strokes are thick and even, with smoothly curved joins and softened terminals that keep corners from feeling sharp. Counters are relatively small and apertures tend to be tight, giving the letters a solid, poster-like density while still maintaining clear silhouettes. The lowercase is sturdy and straightforward, with simple, single-storey forms where expected and a generally uniform rhythm across the alphabet and numerals.
Best suited to headlines and short bursts of copy where its mass and rounded geometry can deliver strong visual impact. It works well for branding, packaging, and signage that benefit from an inviting, high-energy presence, and can support subheads or callouts when generous spacing and size preserve counter clarity.
The overall tone is bold and approachable, combining a contemporary clarity with a slightly retro, display-forward charm. Its weight and rounded shaping lend it a friendly, upbeat voice that feels confident rather than aggressive.
The design appears intended as a bold, friendly display sans that maximizes impact through dense color and rounded geometry, while keeping letter shapes simple and familiar for quick recognition.
At larger sizes the compact counters and tight openings create a strong black/white impact, while in smaller settings the same density can make internal spaces feel more closed. Numerals match the letterforms in weight and roundness, supporting a consistent, cohesive texture in mixed text.