Sans Superellipse Hukuh 3 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Pramukh Devanagari' by Indian Type Foundry, 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype, 'Monopol' by Suitcase Type Foundry, and 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, sports, industrial, authoritative, condensed, sporty, headline, space saving, high impact, modern signage, strong branding, blocky, compact, rounded corners, sturdy, poster-like.
A compact, heavy sans with tall proportions and tightly controlled sidebearings. Curves resolve into rounded-rectangle geometry, giving bowls and counters a squarish, superelliptical feel, while vertical stems dominate the rhythm. Terminals are blunt and uniform, and the overall construction reads as monoline and highly massed, producing strong black shapes with small, efficient apertures in several letters. Numerals and capitals maintain a consistent, compressed footprint that emphasizes height over width.
Best suited for short, high-impact settings such as posters, headlines, mastheads, logos, and packaging where a dense, commanding texture is desirable. It can also work for signage or labels that need condensed width and strong presence, especially at medium-to-large sizes.
The tone is forceful and utilitarian, with a blunt, no-nonsense presence. Its condensed, blocky silhouettes suggest an industrial and athletic sensibility—confident, loud, and built for impact rather than delicacy.
The design appears intended to deliver maximum visual impact in limited horizontal space, combining a compressed structure with rounded-rectangle curves for a distinctive, modern blocky voice.
The uppercase set feels especially authoritative and uniform, while the lowercase introduces compact, dense forms that keep word shapes tight. The rounded-rectangle curvature helps soften the weight slightly, preventing the texture from becoming harsh despite the heavy massing.