Sans Other Asrav 3 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, signage, playful, friendly, retro, chunky, quirky, display impact, approachability, retro flavor, brand character, rounded, soft terminals, ink-trap like, humanist, compact.
A heavy, rounded sans with soft, swollen bowls and subtly tapered joins that give the strokes a slightly calligraphic, inked feel. Shapes are generally geometric but relaxed, with broad curves and compact counters that create a dense, poster-ready texture. Many terminals end in rounded wedges or teardrop-like cuts, producing a distinctive notched rhythm at stroke endings and joins (especially visible in letters like a, t, f, and s). The overall construction stays clean and sans-like, while the idiosyncratic terminals and lively curvature keep it from feeling strictly geometric.
Best suited to headlines, posters, and signage where its chunky forms and playful terminals can carry personality. It’s also a strong fit for packaging, labels, and brand marks that want a friendly retro voice. For longer text, it will typically perform better in short phrases or larger sizes where counters and internal details have room to breathe.
The tone is warm and comedic, leaning toward a mid-century/retro display sensibility rather than strict neutrality. Its bouncy curves and chunky silhouettes feel approachable and informal, evoking packaging, children’s media, and upbeat branding. The notched terminals add a crafty, hand-made flavor without becoming fully script-like.
The design appears intended as a characterful display sans that blends solid, high-impact silhouettes with soft, human warmth. Its distinctive terminal treatments and rounded geometry suggest a goal of standing out in branding and titling while remaining legible and cohesive across letters and numerals.
At text sizes the heavy weight and compact counters can reduce whitespace, so it reads best with generous tracking and line spacing. Numerals share the same rounded, punchy construction and feel well-matched for headlines and short bursts of information.