Sans Normal Logag 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ciutadella Display' by Emtype Foundry, 'Corelia' by Hurufatfont, 'Neusa Neu' by Inhouse Type, 'MVB Embarcadero' by MVB, 'Katerina' and 'Katerina P Rounded' by NicolassFonts, 'Hype vol 2' by Positype, and 'Nudista' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, dynamic, friendly, impact, motion, attention, modernity, approachability, oblique, rounded, chunky, compact, smooth.
A heavy, oblique sans with broad, rounded shapes and a compact, muscular build. Curves are smooth and continuous, with generously rounded corners and low internal counters that read as tight and solid at display sizes. Terminals are clean and blunt, and the slant is consistent across letters and numerals, creating a forward-leaning rhythm. The overall construction feels geometric with softened edges rather than sharp, technical angles.
Best used for short-form, high-impact typography such as headlines, posters, brand marks, packaging callouts, and sports or fitness-related graphics. It performs especially well where a strong, forward-moving emphasis is desired and where letterforms need to hold up at large sizes over busy imagery.
The tone is bold and high-impact, with a fast, sporty energy driven by the strong slant and dense weight. It reads modern and approachable rather than severe, balancing toughness with rounded friendliness. The result feels suited to upbeat, action-oriented messaging and attention-grabbing headlines.
The design appears intended to deliver maximum impact with a sense of motion, pairing a pronounced slant with rounded, compact forms for a sporty, contemporary voice. Its consistent heaviness and simplified detailing prioritize bold readability and presence in display applications.
The uppercase has a sturdy, blocky presence, while the lowercase maintains the same weighty feel with compact counters. Numerals are thick and highly legible, matching the letterforms’ rounded, solid silhouettes, and the overall color on the page is very dark and uniform for strong emphasis.