Sans Superellipse Emkom 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'FS Industrie' by Fontsmith, 'Molde' by Letritas, 'Vinila' by Plau, 'Hype Vol 1' by Positype, 'RF Dewi' by Russian Fonts, 'Ordina' by Schriftlabor, and 'Amsi Grotesk' by Stawix (names referenced only for comparison).
Keywords: branding, headlines, posters, ui labels, signage, modern, sporty, dynamic, clean, technical, motion, modernization, clarity, brand emphasis, ui-friendly, oblique, geometric, rounded, compact, sturdy.
A slanted, geometric sans with rounded-rectangle (superellipse) construction throughout. Strokes are low-contrast and fairly uniform, with smooth joins and softened corners that keep the shapes friendly while staying crisp. Uppercase forms read compact and stable, while lowercase shows simple, single-storey constructions (notably the a and g) and a clean, open rhythm. Curves in C, G, O, and Q feel squarish-rounded rather than circular, and the figures follow the same sturdy, rounded geometry for a cohesive texture.
Well-suited for brand identities, product wordmarks, and promotional headlines where a fast, modern voice is desired. It should also perform nicely in UI labels, dashboards, and wayfinding-style signage thanks to its clean geometry and sturdy, rounded forms. The oblique stance makes it especially effective for emphasis, tech themes, and sports or mobility-related communications.
The overall tone is contemporary and energetic, with an oblique forward lean that suggests motion and efficiency. Rounded geometry adds approachability, while the disciplined, technical shapes keep it professional and utilitarian. It balances a sporty, performance-minded feel with a neutral clarity suitable for modern interfaces and branding.
The design appears intended to deliver a contemporary sans with a forward-leaning, high-utility personality, using superellipse-like rounding to unify the alphabet and improve smoothness on screen and in print. It aims to feel efficient and modern without becoming harsh, keeping forms compact, consistent, and easy to scan.
The italic angle is consistent and applied as a true oblique style rather than calligraphic modulation. Letterforms maintain clear counters and straightforward terminals, supporting legibility at display sizes, and the numerals share the same rounded, engineered construction for a unified typographic voice.