Sans Normal Jokum 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Anona' by Nova Type Foundry and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, sporty, dynamic, confident, loud, friendly, impact, motion, display, emphasis, rounded, compact, blocky, slanted, high-impact.
This typeface presents as a heavy, rounded sans with a consistent rightward slant and compact, powerful silhouettes. Curves are broadly drawn and smoothly joined, with counters kept fairly small, giving letters a dense, ink-rich look. Terminals are mostly blunt and simplified, and the overall geometry favors rounded bowls and soft corners over sharp angularity. Spacing appears tight and the forms feel sturdy and unified, maintaining an even rhythm across caps, lowercase, and numerals.
Best suited for headlines, short blurbs, and display settings where impact and speed are desirable—such as posters, sports or fitness branding, event graphics, packaging callouts, and large UI hero text. It can work in brief paragraphs when set with generous size and leading, but its dense color and tight internal spaces favor display-led applications.
The overall tone is energetic and assertive, with an athletic, forward-leaning momentum. Its strong presence reads as confident and attention-seeking, while the rounded construction keeps it approachable rather than aggressive. The result feels contemporary and promotional, suited to bold statements and upbeat messaging.
The design appears intended to deliver maximum visual punch with a modern, rounded sans voice, using a consistent slant to suggest motion and immediacy. It prioritizes bold legibility and a unified, branded texture across letters and numerals for attention-driven typography.
The slant is pronounced enough to create motion in running text, and the dense counters increase perceived weight at small sizes. Numerals match the letterforms in thickness and rounding, supporting a cohesive typographic voice in headings that mix text and figures.