Sans Normal Ormaj 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Transit' by FontFont; 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype; and 'Dalle' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, straightforward, impact, clarity, simplicity, modernity, approachability, rounded, compact, blocky, sturdy, clean.
This is a heavy, geometric sans with rounded counters and broadly even stroke weight. Curves are smooth and full, while terminals tend to feel blunt and decisive, giving letters a compact, high-impact silhouette. The lowercase shows single-storey forms (notably the a and g) with tight apertures and generous bowls, and the overall rhythm is dense but orderly with sturdy verticals and simplified joins.
Best suited to headlines, posters, and display typography where weight and clarity are priorities. It also works well for branding, packaging, and signage that needs a modern, robust voice, with numerals that hold their own in price points or data callouts.
The tone is assertive and approachable: bold enough to command attention, yet softened by rounded shapes that keep it from feeling harsh. It reads as contemporary and practical, with a friendly, workmanlike character suited to clear messaging.
The design appears intended as a high-impact, everyday sans for attention-forward typography, prioritizing sturdy shapes, clean geometry, and quick recognizability over delicate detail.
Figures are wide and prominent, matching the weight of the letters for strong numeric presence. The design favors simplified, geometric construction over calligraphic modulation, helping maintain consistent color in large blocks of text.