Sans Normal Mabug 7 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Muller Next' by Fontfabric, 'Remora Corp' by G-Type, 'Favela' by Machalski, 'Classic Grotesque' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, friendly, retro, energetic, impact, motion, approachability, display, slanted, rounded, soft corners, compact counters, chunky.
A heavy, slanted sans with broad proportions and a rounded, softly chamfered construction. Strokes are uniformly thick with minimal modulation, producing compact internal counters and a strong, dense silhouette. Curves lean on circular and elliptical geometry, while joins and terminals show gentle rounding rather than sharp cuts, keeping the texture cohesive at large sizes. The overall rhythm is wide and assertive, with a forward-leaning stance that emphasizes motion and impact.
Best suited to headlines, posters, and bold brand statements where a strong slanted sans can carry the message quickly. It also fits sports and lifestyle identities, product packaging, and short display copy that benefits from wide, rounded forms and a sense of motion.
The tone is energetic and outgoing, with a sporty, poster-like confidence. Its rounded heft reads friendly rather than aggressive, giving it a retro-influenced, playful presence that still feels direct and attention-grabbing.
The design appears intended as a high-impact display sans that combines wide, rounded geometry with a pronounced slant to create speed, warmth, and visual weight. It prioritizes immediate legibility and personality in large-scale applications over subtlety in extended text.
Large apertures are generally tightened by the weight, so spacing and line breaks become important in longer settings. Numerals share the same chunky, rounded logic and feel built for emphasis rather than quiet, neutral reading.