Sans Superellipse Hulan 1 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Rhode' by Font Bureau, 'DIN Next' and 'DIN Next Paneuropean' by Monotype, 'Otoiwo Grotesk' by Pepper Type, 'Palo' by TypeUnion, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, sports branding, playful, retro, punchy, friendly, cartoonish, impact, display, approachability, retro flavor, blocky, rounded, compact, chunky, soft corners.
A compact, heavy sans with rounded-rectangle (superellipse-like) construction and softly chamfered corners. Counters are relatively small and apertures tend to be tight, giving the letters a dense, poster-ready texture. Curves read as squarish rounds rather than pure circles, while terminals are blunt and consistent, keeping a steady rhythm across caps, lowercase, and figures. The overall fit appears tight and efficient, with sturdy joins and minimal internal detailing.
Best suited for headlines and short bursts of text where impact matters: posters, titles, event graphics, bold packaging callouts, and logo wordmarks. It can also work for playful sports or entertainment branding where a dense, friendly block style helps deliver instant visibility.
The font conveys a bold, humorous energy with a retro display feel. Its softened geometry keeps it approachable, while the dense black shapes create an assertive, attention-grabbing tone suited to lively, informal messaging.
Likely designed as a high-impact display sans that blends geometric, rounded-rect forms with heavy, compact proportions to maximize presence and legibility at large sizes while retaining a friendly, retro character.
The sample text shows strong word-shape presence at large sizes, with distinctive chunky curves and a slightly condensed, compact footprint. Numerals match the letterforms in weight and squarish-round proportions, maintaining a cohesive, sign-like look.