Sans Superellipse Hogun 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Cantiga' by Isaco Type, 'CamingoDos SemiCondensed' by Jan Fromm, 'Lytiga Pro' by Mint Type, 'Plantago' by Schriftlabor, and 'Nauman Neue' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, modern, playful, impact, approachability, modernity, brand voice, display focus, geometric, rounded, compact, sturdy, punchy.
This typeface is a heavy, geometric sans with rounded-rectangle (superellipse) construction and smooth, consistent curves. Strokes are thick and even, with little to no contrast, and terminals are clean and blunt rather than tapered. Counters are compact and tightly shaped, giving letters a dense, blocky color, while curves in forms like C, G, O, and S feel controlled and slightly squared. The lowercase is straightforward and sturdy, with simple joins and short, robust arms and shoulders, producing a compact, high-impact texture in text.
Best suited for bold headlines, posters, logos, and packaging where a strong, compact word shape is an advantage. It can also work well for signage and short UI labels that need a friendly, high-contrast presence against a background, especially at display sizes.
The overall tone is confident and energetic, with a friendly, contemporary feel driven by the rounded geometry and substantial weight. It reads as approachable and punchy rather than refined, lending itself to attention-grabbing, upbeat messaging.
The letterforms appear designed to deliver maximum impact with a modern, rounded-geometric voice. Its simplified construction and dense proportions suggest an intention to create a distinctive, highly legible display sans that remains friendly rather than aggressive.
The design favors clarity through simplified shapes and generous stroke mass, making it most comfortable at larger sizes where the tight counters and dense letterforms can breathe. The superelliptical rounding gives a distinctive “softened block” personality that stays consistent across capitals, lowercase, and figures.