Sans Normal Lonag 3 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Fact' by ParaType, 'Point Panther' by Sarid Ezra, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, dynamic, retro, impact, motion, attention, bold branding, slanted, chunky, rounded, compact, high-impact.
A heavy, slanted sans with compact proportions and broad, rounded curves. Strokes are consistently thick with moderate contrast created by angled joins and tapered terminals, giving forms a subtly carved feel rather than pure geometric uniformity. Counters are relatively tight, and the overall silhouette reads dense and powerful; round letters (O, Q, 8, 9) stay smooth while diagonals and angled strokes (A, K, V, W, X, Y, Z) emphasize forward motion. Numerals are bold and blocky with rounded corners and strong presence, matching the letterforms’ solid color and tight internal space.
Best suited to short, high-impact settings such as headlines, poster typography, logos, sports and team branding, promotional graphics, and packaging callouts. It can also work for bold UI labels or signage when used sparingly and at sizes that preserve counter clarity.
The font projects speed and confidence, with a punchy, athletic tone that feels at home in energetic branding. Its strong black shapes and forward slant lend a competitive, action-oriented character, while the rounded construction keeps it approachable rather than harsh.
The design appears intended to deliver maximum impact with a dynamic, forward-leaning stance while keeping forms simple and rounded for quick recognition. It prioritizes a strong typographic “hit” and energetic rhythm over delicate detail, making it a practical display choice for attention-driven communication.
Uppercase forms are especially compact and forceful, while lowercase maintains the same slanted rhythm and sturdy weight, producing an even texture in words. The italic angle is pronounced enough to signal motion, and the dense stroke weight makes the type most effective at larger sizes where counters and details can breathe.