Sans Normal Alriv 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Surt' by Blaze Type, 'Anantason Reno' by Jipatype, 'Maison Neue' by Milieu Grotesque, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, signage, ui labels, posters, modern, clean, confident, friendly, neutral, clarity, presence, versatility, contemporary tone, geometric, rounded, monoline, open apertures, high legibility.
A sturdy, monoline sans with broad proportions and smooth, geometric curves. Strokes stay even throughout, with softly rounded joins and terminals that keep forms calm and consistent. Counters are generous and apertures remain open, helping letters hold up clearly at larger display sizes. The lowercase shows simple, workmanlike constructions (single-storey-style shapes where applicable) and straightforward punctuation, while the numerals are wide and very readable.
Well suited to headlines, brand wordmarks, posters, and signage where clarity and presence are needed. It can also work effectively for UI labels and navigation text thanks to its open shapes and steady rhythm, particularly at medium-to-large sizes.
The overall tone is modern and matter-of-fact, with a friendly neutrality that feels confident rather than expressive. Its wide stance and solid weight give it a dependable, contemporary voice suited to clear communication.
The design appears aimed at delivering a straightforward, contemporary sans with strong presence, prioritizing legibility through wide letterforms, open counters, and consistent stroke weight.
Spacing appears comfortable and even in running text, and the rounded geometry keeps the texture smooth without looking soft or playful. The heavier weight and broad set make it especially noticeable in headings and short phrases.