Sans Normal Orlow 17 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Gotham' by Hoefler & Co., 'Morandi' by Monotype, 'Core Sans N' by S-Core, and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, impactful, modern, sporty, attention, readability, approachability, modernity, bold branding, rounded, compact, blocky, clean, heavy.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are smooth and generously radiused, while terminals are clean and mostly flat, creating a sturdy, poster-like texture. Counters are relatively tight in letters like B, P, R, and a, and the lowercase maintains a simple, single-storey construction for a and g, emphasizing clarity at large sizes. Figures are robust and straightforward, with the 0 appearing near-circular and the 1 simplified into a strong vertical with a minimal top treatment.
Best suited for headlines, posters, and large-scale messaging where strong silhouette and immediate legibility are priorities. It also works well for branding, packaging, and signage that benefits from a rounded, contemporary heaviness. For longer passages, it’s more effective in short bursts, pull quotes, or emphatic UI labels where density is an advantage.
The overall tone is bold and approachable, combining strength with a friendly softness from the rounded forms. It feels contemporary and utilitarian, with an energetic, attention-grabbing presence suited to bold statements rather than subtle typographic color.
The design appears intended to deliver a high-impact sans that stays friendly and readable by pairing substantial stroke weight with rounded geometry and simple letterforms. It prioritizes strong presence and straightforward recognition over delicate detail.
In text settings the weight produces a dense, high-impact rhythm, with tight internal spaces that favor short lines and display sizes. The uppercase reads solid and stable, while the lowercase adds a slightly more casual, human feel through its uncomplicated shapes and open joins.