Sans Normal Itlak 7 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, sporty, retro, bold, friendly, punchy, display impact, brand voice, retro energy, sport emphasis, high visibility, rounded, soft corners, chunky, geometric, compact apertures.
A heavy, rounded sans with broad proportions, soft cornering, and a distinctly chunky build. Curves are largely circular/elliptical, while joins and terminals often finish with subtle wedge-like cuts that add motion to otherwise geometric forms. Counters are relatively tight and apertures trend toward closed, giving the face a dense, high-impact texture. The lowercase is compact with sturdy stems and short extenders, and the numerals follow the same rounded, weighty logic for a consistent overall color.
Best suited to display applications such as headlines, posters, logos, and packaging where bold, rounded forms can carry the message quickly. It also fits sports and retro-inspired branding systems, and works well for signage or social graphics that need strong presence at a glance.
The tone is energetic and approachable, combining a retro display feel with a sporty, headline-forward presence. Its rounded massing reads friendly rather than severe, while the slanted cuts and compact counters add a sense of speed and toughness.
The design appears intended as a confident display sans that blends geometric roundness with dynamic cuts to feel both friendly and fast. It aims to deliver strong impact and a distinctive silhouette for brand-forward typography rather than quiet, long-form reading.
In text, the font creates a strong, uniform typographic block with minimal sparkle and a pronounced silhouette, especially in letters like S, Z, and the curved numerals. The design prioritizes impact and shape recognition over airy openness, which helps it hold together at large sizes and in short bursts of copy.