Sans Superellipse Hukot 7 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Dharma Gothic' by Dharma Type, 'Akkordeon' by Emtype Foundry, 'Tungsten' by Hoefler & Co., 'Extenda' by Zetafonts, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports graphics, industrial, authoritative, condensed, modern, athletic, space saving, high impact, modern utility, brand voice, blocky, compact, sturdy, rounded corners, vertical stress.
A compact, condensed sans with heavy, uniform strokes and rounded-rectangle (superellipse) construction. Curves are squarish and tightly controlled, with soft corner rounding rather than true circular bowls, giving counters a narrow, vertical feel. Terminals are blunt and clean, joins are sturdy, and the overall rhythm is strongly vertical, producing dense word shapes with minimal internal white space. Numerals and lowercase follow the same blocky geometry, with a tall x-height and short extenders that keep lines visually even.
Best suited to short, high-impact settings like headlines, posters, and bold brand marks where a condensed footprint is useful. It can also work for packaging, labels, and sports or event graphics that benefit from strong vertical emphasis. For extended reading, larger sizes and generous tracking help preserve clarity.
The font projects a forceful, no-nonsense tone that feels industrial and contemporary. Its tight proportions and blocky rounding read as confident and functional, with an athletic, headline-driven energy.
The design appears intended to deliver maximum impact in limited horizontal space while maintaining a modern, engineered texture. Its superelliptical rounding softens the blockiness just enough to keep the shapes approachable without losing solidity.
Because of the dense counters and compact spacing implied by the narrow forms, the design tends to create dark, continuous text color, especially in long lines. The rounded-square geometry remains consistent across capitals, lowercase, and figures, reinforcing a cohesive, engineered look.