Sans Normal Kiduy 12 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'FF Good' and 'FF Good Headline' by FontFont and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, confident, contemporary, sporty, friendly, impact, momentum, clarity, modernity, approachability, oblique, rounded, geometric, clean, smooth.
A heavy, oblique sans with broad proportions and smooth, low-contrast strokes. Curves are generously rounded and appear constructed from simple geometric arcs, while joins stay clean and compact. Counters are open and well-defined (notably in B, P, R, and 8), and the overall rhythm is even, with steady stroke endings and minimal modulation. Numerals follow the same forward-leaning, sturdy build, with clear, simple silhouettes.
Best suited for headlines, posters, brand marks, and other attention-forward applications where a strong, forward-leaning voice is desirable. It also works well for short UI labels, promotions, and packaging callouts where clarity and punch matter more than long-form reading comfort.
The slanted stance and bold presence convey momentum and assertiveness, while the rounded geometry keeps the tone approachable rather than severe. It reads as modern and active, suggesting speed, motion, and confident clarity in display settings.
The font appears intended as a contemporary display sans that combines geometric roundness with an energetic oblique posture. Its goal seems to be high impact and quick recognition, delivering a modern, motion-oriented feel without decorative flourishes.
The design balances tight internal spacing with large letterforms, producing strong word shapes and a dense, impactful texture in paragraphs at large sizes. The italic angle is consistent across uppercase, lowercase, and figures, helping maintain a unified flow across mixed-case text.