Sans Normal Osrob 2 is a bold, wide, medium contrast, upright, tall x-height font visually similar to 'CAL iWasLike Pro' by California Type Foundry, 'Sans Atwic Modern' by Caron twice, 'Burlingame' by Monotype, 'Fact' by ParaType, 'Milliard' by René Bieder, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'Gelder Sans' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, utilitarian, impact, clarity, modernity, versatility, geometric, rounded, clean, compact, sturdy.
A heavy, clean sans with predominantly geometric construction and smoothly rounded curves. Strokes are uniform and sturdy, with open counters and simplified joins that keep forms clear at display sizes. Round letters read as near-circular, while straight-sided shapes stay crisp and vertical; terminals are generally blunt, giving the design a firm, practical finish. The lowercase is compact and highly legible, with single-storey forms where expected and a strong, even rhythm across words and lines.
This style works best for headlines, posters, packaging, and branding where high-impact clarity is required. It also suits signage and UI labels that need strong presence and straightforward forms, especially in short to medium-length text settings.
The overall tone is direct and no-nonsense, but not cold—rounded shapes and generous apertures add approachability. It feels contemporary and energetic, suited to messaging that needs to be bold and immediately readable.
The design appears intended as a modern workhorse display sans: strong, simple letterforms optimized for immediacy and recognizability. Its geometry and solid weight suggest a focus on versatility across contemporary graphic applications while maintaining an approachable tone.
The numerals match the letterforms with the same solid weight and simple, geometric logic, making mixed alphanumeric settings feel consistent. Spacing appears balanced for headlines and short blocks, with a stable, blocky texture in longer sample text.