Sans Normal Kegir 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, 'Malden Sans' by Monotype, and 'Corbert Compact' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sportswear, sporty, energetic, modern, assertive, friendly, impact, momentum, clarity, modernity, slanted, geometric, rounded, punchy, compact.
A slanted sans with sturdy, rounded construction and broadly geometric curves. Strokes are consistently heavy with minimal modulation, producing crisp silhouettes and strong color on the page. Counters are open and clean, with slightly squared-off terminals in places that keep the forms firm rather than soft. The lowercase shows a single-storey a and g and a compact, utilitarian rhythm; diagonals (v, w, y, k) are emphatic, and the numerals are weighty and highly legible with smooth, rounded bowls.
Well-suited to headlines, short callouts, and brand marks where a compact, high-impact presence is needed. It also fits posters, packaging, and sport- or fitness-adjacent graphics that benefit from a sense of speed and solidity. For longer text, it will generally work best at larger sizes with comfortable leading.
The overall tone feels energetic and forward-leaning, with a sporty, contemporary attitude. Its confident mass and steady rhythm read as practical and assertive, while the rounded geometry keeps it approachable rather than severe.
The design appears intended to deliver a strong, modern sans voice with an italic-forward stance, combining geometric roundness with sturdy, no-nonsense shapes for high-visibility display use.
In text, the heavy weight and slant create a strong horizontal flow, giving phrases a sense of momentum. Spacing appears relatively tight for such a dark style, which helps headlines feel cohesive but can make long passages feel dense at smaller sizes.