Sans Normal Itniv 3 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Adero' by Eko Bimantara and 'Fordek' by Isolatype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, industrial, retro, confident, friendly, maximum impact, display clarity, brand presence, sporty tone, rounded, blocky, sturdy, compact apertures, soft corners.
A heavy, rounded sans with broad, squared-off curves and softened corners that create a compact, blocky silhouette. Strokes are consistently thick with minimal modulation, and counters tend to be small and tightly enclosed, especially in rounded letters. The overall geometry leans toward squarish bowls and wide, flattened rounds, with short joins and sturdy diagonals. Spacing appears assertive and headline-oriented, and the numerals follow the same chunky, streamlined construction with simple, closed forms.
Best suited for large display settings where mass and shape can carry the message: headlines, poster typography, bold brand wordmarks, packaging callouts, and attention-first signage. It can also work for short UI labels or badges when strong emphasis is needed, but is less ideal for long-form text due to its dense counters and heavy color.
The tone is bold and self-assured, with a friendly softness coming from the rounded corners and inflated shapes. It suggests a sporty, industrial modernism with a slight retro-tech feel—more energetic and attention-grabbing than neutral.
The design appears intended to deliver maximum impact with a cohesive, rounded-industrial silhouette—prioritizing bold presence, legibility at display sizes, and a contemporary sporty character over subtle typographic nuance.
Round letters like O and Q read as squarish ovals, and terminals generally end in blunt, rounded cuts. Several forms favor reduced apertures and compact interiors, which heightens impact at large sizes but can make dense text feel heavy. The lowercase maintains a robust, geometric rhythm with simple, utilitarian details.