Sans Normal Vikar 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Kiro' by Dharma Type, 'Panton' and 'Uni Neue' by Fontfabric, 'Otoiwo Grotesk' by Pepper Type, 'Movida' by ROHH, and 'Lintel' by The Northern Block (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, signage, dynamic, modern, friendly, sporty, clean, convey motion, modernize tone, improve approachability, display clarity, oblique, rounded, boldish, smooth, informal.
A slanted sans with smooth, rounded curves and gently tapered joins that keep strokes visually even and calm. Counters are open and fairly circular, and terminals are softly finished rather than sharply cut, giving forms a continuous, streamlined feel. Uppercase proportions read sturdy and compact, while the lowercase maintains clear, simple construction with straightforward bowls and minimal detailing. Numerals are similarly rounded and uniform, with an overall rhythm that feels consistent and easy to scan at display sizes.
Well suited for branding, headlines, posters, and packaging where a modern, active tone is desired. It can also work for signage and UI accents when used in short labels or prominent calls to action, benefiting from its rounded readability and forward-leaning emphasis.
The tone is energetic and contemporary, with an approachable friendliness created by the rounded shapes and steady stroke presence. The slant adds motion and a forward-leaning attitude, suggesting speed and momentum without becoming aggressive. Overall, it balances practicality with a sporty, upbeat voice.
The design appears intended to provide a contemporary, motion-oriented sans that feels friendly and accessible. Its rounded geometry and steady stroke treatment aim for clear, confident shapes that perform best in display and branding contexts where energy and clarity are priorities.
The design favors clarity over quirky details, with broadly similar stroke behavior across letters and figures. The oblique angle and rounded geometry make it especially attention-grabbing in short bursts, while the clean construction helps maintain legibility in mixed-case settings.