Sans Normal Jokiv 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Equip', 'Galvani', and 'Qubo' by Hoftype; 'Linked Now' by Jehoo Creative; 'Pelita' by Lafontype; and 'Core Sans N SC' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, titles, sporty, dynamic, confident, punchy, retro, impact, motion, attention, branding, display, oblique, heavy, rounded, compact, energetic.
A heavy, oblique sans with broad proportions and compact internal counters. Strokes are consistently thick with subtly rounded joins and ends, giving the letters a sturdy, carved look rather than a sharp or fragile one. Curves are smooth and full (notably in C, O, S, and 8), while diagonals and terminals feel brisk and forward-leaning, creating strong momentum in headlines. Overall spacing is fairly tight, with bold shapes that hold together as dense, high-impact word images.
Best suited to large-scale applications where impact matters: headlines, hero text, posters, and title treatments. It can also work well for sports branding, promotional graphics, and packaging where a bold, forward-leaning wordmark style helps convey speed and strength.
The font reads fast, assertive, and athletic, with an energetic slant that suggests motion and urgency. Its weight and rounded construction also add a friendly toughness, evoking sports branding and bold display typography with a slightly retro advertising tone.
This design appears intended as a high-impact display italic: a bold, rounded sans engineered for immediacy, with a strong slant and dense rhythm to grab attention and convey motion in short phrases and branding.
The figures are robust and highly legible at display sizes, with simple, round construction and minimal detail. The lowercase shows single-storey forms (e.g., a) and compact counters, reinforcing a clean, modern sans sensibility while keeping a strong, poster-ready presence.