Sans Normal Lidab 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe; 'Niko' by Ludwig Type; and 'Core Sans M' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, urgent, confident, dynamic, loud, attention, emphasis, speed, modernity, slanted, rounded, compact, soft corners, high impact.
A heavy, slanted sans with rounded, open counters and a smooth, low-contrast stroke. The letterforms lean consistently forward, with broad curves and gently softened joins that keep the large weight from feeling brittle. Proportions are compact and sturdy, with short ascenders/descenders relative to the overall mass and clean terminals that read as straight-cut rather than tapered. Numerals are similarly robust and rounded, matching the punchy rhythm of the alphabet.
Best suited for short, high-impact settings such as headlines, posters, sports or event graphics, bold branding moments, and packaging callouts. It can work for brief blurbs or punchy subheads, but the heavy mass and slant make it less ideal for long-form reading at small sizes.
The overall tone is energetic and assertive, with a forward-leaning, action-oriented feel. Its dense black shapes and rounded geometry give it a friendly toughness—more athletic and promotional than formal or editorial.
The design appears intended to deliver maximum impact with a modern, rounded sans construction, using a pronounced slant to add speed and emphasis. Its consistent weight and simplified detailing suggest a focus on clear, attention-grabbing display typography rather than delicate nuance.
At larger sizes the forms feel smooth and cohesive, while at smaller sizes the dense weight and tight interior spaces can make counters and apertures look more compact. The italic angle is strong enough to create momentum, which also increases the sense of emphasis in continuous text.