Sans Normal Liboj 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'European Sans Pro' by Bülent Yüksel, 'Dexperdy' by Differentialtype, 'Corelia' by Hurufatfont, 'Anantason Reno' by Jipatype, 'Pragmatica' by ParaType, 'Air Superfamily' by Positype, 'Nostalgia Collective' by RagamKata, and 'News Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, modern, friendly, impact, momentum, clarity, approachability, oblique, rounded, compact, dynamic, soft corners.
A heavy, oblique sans with rounded curves and compact proportions. Strokes stay visually even, with smooth, closed counters and broadly curved bowls that keep shapes sturdy at display sizes. Terminals are clean and simplified, and the slanted construction adds forward motion without becoming calligraphic. Spacing feels tight and punchy, producing dense word images and strong line rhythm in bold settings.
Best suited to headlines, posters, short blurbs, and brand marks where a compact, high-impact presence is needed. It works especially well for sports and lifestyle identities, promotional graphics, packaging callouts, and UI moments that benefit from a bold, dynamic emphasis.
The overall tone is energetic and assertive, with a sporty, contemporary feel. Its rounded geometry keeps the voice approachable rather than harsh, while the strong slant communicates speed and momentum—well suited to attention-grabbing, high-impact messaging.
The design appears intended as a modern, high-visibility oblique sans that maximizes impact through weight and compact rhythm while maintaining friendly, rounded forms. It prioritizes quick recognition and strong typographic color for display-oriented communication.
Uppercase forms read blocky and stable, while lowercase shapes remain straightforward and highly simplified, reinforcing a utilitarian, modern character. Numerals appear robust and legible, matching the same rounded, heavy construction for consistent color across mixed text.