Sans Superellipse Hudis 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Campione Neue' by BoxTube Labs, 'Gibbons Gazette' by Comicraft, 'Morgan Poster' by Feliciano, 'Tradesman' by Grype, 'Device' by Hanken Design Co., and 'Huberica' by The Native Saint Club (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, friendly, retro, punchy, sporty, impact, sturdiness, modern retro, rounded corners, squared curves, compact, blocky, sturdy.
A heavy, blocky sans with a superellipse construction: rounded-rectangle curves, broad straight segments, and softened corners that keep the texture dense without feeling sharp. Counters are relatively small and often rectangular in character, with a consistent, monoline feel and minimal optical modulation. Proportions favor a tall lowercase with short extenders, producing a compact, vertical rhythm; terminals are mostly flat and squared off, and curves meet stems with firm, engineered joins. Numerals follow the same squared-round logic, reading sturdy and uniform in color.
Best suited to display settings where impact and a solid typographic block are desirable—headlines, posters, branding marks, packaging, and short promotional copy. It can also work for large-format signage and UI banners where a robust, friendly geometric voice is needed.
The overall tone is bold and confident, with a friendly softness from the rounded corners. It suggests industrial signage and sports or workout branding, balancing a retro display energy with a contemporary, geometric neatness.
The font appears designed to deliver maximum visual weight and clarity through squared-round geometry, creating a distinctive, industrial-yet-approachable display voice that holds together in dense setting.
The design’s squared curves create strong word shapes and a consistent “inked” presence in paragraphs, while the narrow openings and tight counters can make internal detail feel compact at smaller sizes. The lowercase shows a sturdy, utilitarian stance that pairs well with the similarly constructed caps and figures.