Sans Normal Kedug 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Shelf' by 21Type, 'Myriad' by Adobe, 'FF Legato' by FontFont, 'EquipCondensed' by Hoftype, and 'Avenir Next Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, energetic, sporty, assertive, friendly, modern, impact, momentum, modernity, approachability, slanted, rounded, geometric, compact, punchy.
A heavy, slanted sans with rounded, geometric construction and broad, smooth curves. Strokes are thick and even with minimal modulation, producing dense, high-impact letterforms and compact counters. The italic angle is consistent across uppercase, lowercase, and numerals, with a sturdy baseline and wide, stable bowls that keep shapes readable at display sizes.
Best suited for display typography such as headlines, posters, brand marks, packaging callouts, and promotional graphics where impact and motion are desirable. It can also work for short UI labels or signage when a bold, energetic voice is needed, but its dense weight and slant make it less ideal for long text.
The overall tone is energetic and forward-leaning, combining a sporty urgency with a friendly, approachable softness from its rounded forms. It reads as modern and confident, suited to attention-grabbing, upbeat messaging rather than quiet editorial texture.
The design appears intended to deliver maximum visual punch with a consistent italic momentum, using rounded geometric shapes to stay approachable while remaining forceful. It aims to balance modern simplicity with a dynamic, promotional character.
Uppercase forms feel bold and blocky with clean terminals, while the lowercase maintains a simple, single-storey feel in key shapes and a clear, rounded rhythm. Numerals are similarly weighty and legible, designed to hold their presence alongside the letters in headlines.