Sans Normal Luriv 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Galvani' by Hoftype, 'Neue Reman Gt' by Propertype, and 'Magnify PRO' and 'Nova Pro' by XdCreative (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, logos, sporty, punchy, confident, energetic, retro, impact, speed, display, branding, emphasis, oblique, rounded, compact, blocky, smooth.
A heavy oblique sans with broad, rounded letterforms and a strong forward slant. Strokes are smooth and largely monolinear, with softened corners and generous curves that keep counters open despite the weight. The forms feel slightly compressed in their internal spaces, giving a dense, solid texture; terminals are clean and blunt, and the overall rhythm is steady and emphatic across caps, lowercase, and figures.
Best suited to short, high-impact text such as sports identities, promotional headlines, posters, and packaging callouts where a bold, fast feel is needed. It also works well for wordmarks and large-format signage, where the rounded, oblique forms can project energy without looking sharp or technical.
The font conveys speed and impact, with an assertive, athletic tone. Its slanted, high-mass shapes read as confident and energetic, leaning toward a familiar retro sports and advertising flavor while staying clean and contemporary.
The design appears intended to deliver maximum visual punch and motion through a pronounced oblique angle, rounded geometry, and tightly packed internal space. It prioritizes strong silhouette and immediate readability for display settings over delicate detail.
The uppercase set reads especially strong and billboard-like, while the lowercase maintains legibility through rounded bowls and simple joins. Numerals match the same sturdy, forward-leaning stance and appear designed for clear, attention-grabbing display use.