Sans Normal Lodab 11 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Sonoma' by Brink and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, advertising, sporty, assertive, modern, energetic, confident, impact, momentum, attention, display, oblique, geometric, rounded, blocky, compact counters.
This typeface is a heavy, oblique sans with broad proportions and a predominantly geometric construction. Strokes are thick and even, with rounded curves and flattened terminals that keep forms sturdy and compact. Counters are relatively tight, giving the overall color a dense, punchy texture, while the consistent slant and forward-leaning stance create a clear directional rhythm across words and lines.
Best suited to headlines and large display settings where impact matters more than fine detail. It works well for sports and lifestyle branding, promotional graphics, packaging callouts, and punchy editorial titling. The dense weight and tight internal space suggest using generous tracking or ample line spacing when setting longer blocks.
The overall tone is bold and forceful with a distinctly energetic, athletic feel. Its strong silhouettes and forward lean convey motion and urgency, while the clean, rounded geometry keeps the voice contemporary rather than retro or ornate.
The design appears intended to deliver maximum presence and momentum in a straightforward sans form. By combining broad, geometric shapes with a consistent oblique angle, it aims for fast readability at display sizes and a confident, action-oriented personality.
The uppercase set reads as especially solid and poster-like, with simplified, high-impact shapes. Numerals match the same robust, compact logic, supporting a consistent typographic color in mixed alphanumeric settings.