Sans Normal Magiy 12 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Ordina' by Schriftlabor, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, confident, modern, loud, impact, emphasis, motion, display, oblique, rounded, chunky, soft-cornered, tight.
This typeface uses heavy, rounded sans forms with an oblique slant and broad proportions. Strokes are thick and largely uniform, with smooth curves and softened corners that keep counters open despite the dense weight. Letterforms show a compact, punchy rhythm: bowls are wide and full, joints are sturdy, and terminals tend to end in clean, squared-off cuts rather than calligraphic tapers. Numerals match the same compact, high-impact construction, with large interior counters and stable, blocky silhouettes.
Best suited to bold headlines, promotional graphics, and branding that needs immediate visual punch. It works well for sports and action-oriented themes, packaging callouts, and big typographic statements where the slanted, heavy forms can carry the message at a glance.
The overall tone is fast and forceful—built to feel assertive and kinetic, with a sporty, headline-driven attitude. Its combination of slant and mass reads as confident and promotional, leaning more toward impact and momentum than refinement.
The design intention appears to prioritize maximum impact and forward motion: a heavy, rounded sans with an oblique stance for emphasis and speed, aimed at attention-grabbing display typography rather than quiet, long-form reading.
The oblique angle is consistent across caps, lowercase, and figures, helping lines of text feel like they are moving forward. Spacing appears tuned for display use, with dense shapes that benefit from generous line spacing at larger sizes.