Sans Normal Dogad 17 is a light, wide, low contrast, upright, normal x-height font visually similar to 'Freigeist' by René Bieder (names referenced only for comparison).
Keywords: branding, ui text, headlines, signage, presentation, modern, clean, friendly, minimal, tech, clarity, modernity, versatility, neutral voice, geometric precision, geometric, open apertures, even rhythm, monolinear, rounded terminals.
This typeface is a crisp, geometric sans with a monolinear feel and smooth, circular bowls. Proportions run generously across, with ample internal space and open counters that keep letters clear at larger sizes. Strokes are straight and clean on verticals and diagonals, paired with round, steady curves; terminals read mostly plain and contemporary rather than calligraphic. The lowercase shows single-storey forms (notably a and g), a simple ear on g, and straightforward, readable shapes; numerals are similarly clean, with open, rounded figures and uncomplicated construction.
It suits modern brand systems, product interfaces, and editorial or presentation headlines where a clean geometric tone is desired. The open shapes and straightforward numerals also make it a good choice for signage and short-to-medium reading settings where clarity and a contemporary voice are priorities.
The overall tone is contemporary and approachable, combining a neutral, modern voice with a slightly friendly softness from its rounded geometry. It feels disciplined and uncluttered, making it well suited to calm, clear communication rather than expressive or decorative typography.
The design appears intended as a versatile, modern sans that prioritizes clarity and a polished geometric look. Its simplified lowercase and consistent stroke behavior suggest a focus on usability and visual neutrality with a friendly, contemporary edge.
The spacing and letterfit appear comfortable and airy, reinforcing a smooth reading rhythm in the sample text. Round letters like O/C/Q emphasize circular construction, while diagonals (V/W/X/Y) maintain a consistent, engineered sharpness without adding ornament.