Sans Superellipse Hinod 2 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Rama Gothic' and 'Rama Gothic Rounded' by Dharma Type, 'Rhode' by Font Bureau, and 'FUD Grotesk' by Ilya Bazhanov (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, authoritative, industrial, compressed, modern, impactful, space saving, high impact, sturdy clarity, modern utility, blocky, geometric, compact, monoline, rounded corners.
A compact, heavy sans with blocky proportions and a squared-off, superelliptical construction. Curves tend to resolve into rounded-rectangle shapes rather than true circles, giving bowls and counters a sturdy, engineered feel. Strokes are largely uniform, terminals are blunt, and joins are crisp, producing a dense texture with minimal modulation. The lowercase is relatively tall and robust, with simple, utilitarian forms that hold up as letters pack tightly together.
Best suited to headlines, posters, labels, and branding where a strong, space-efficient word shape is useful. It can work well for signage and packaging that need bold, compact copy, especially when set with generous tracking or in short bursts of text.
The overall tone is forceful and no-nonsense, with a poster-like presence that reads as confident and industrial. Its condensed rhythm and firm geometry suggest utility and urgency, leaning more toward assertive display communication than subtlety.
The design appears aimed at delivering maximum impact in limited horizontal space, using simplified geometric shapes and blunt terminals for clarity and strength. Its superelliptical rounding softens the mass slightly while maintaining a solid, industrial silhouette.
Spacing appears tight and the interior counters are compact, which increases visual weight and punch at large sizes while reducing openness in longer text. Numerals share the same squared, sturdy build, reinforcing a consistent, high-impact voice across alphanumerics.