Sans Normal Lulen 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Galvani' by Hoftype; 'Fact' by ParaType; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, energetic, loud, impact, motion, modernity, emphasis, display, slanted, soft corners, geometric, chunky, compact counters.
A heavy, right-slanted sans with broad proportions and smooth, rounded curves. Stroke endings are clean and generally squared off, while interior shapes stay fairly open and circular, giving the letterforms a sturdy, geometric feel. Curves are full and continuous (notably in C, G, O, and S), and diagonals in letters like A, K, V, W, X, and Y read sharp and stable. The lowercase maintains a straightforward, single-storey construction in forms like a and g, with a simple, functional rhythm and consistent spacing suited to large sizes.
Best suited to short, prominent text where impact is the priority—headlines, poster typography, branding marks, and promotional graphics. It can also work for packaging and sports-oriented applications where a strong, kinetic voice is desirable; for longer passages it will read best at larger sizes with comfortable leading.
The overall tone is bold and high-impact, with a fast, forward-leaning posture that suggests motion and confidence. It feels contemporary and attention-grabbing rather than delicate or formal, lending itself to expressive, energetic messaging.
The design appears intended as a modern, high-visibility display sans that combines geometric roundness with a dynamic slant. Its consistent, simplified forms prioritize immediacy and presence, aiming for clear recognition and a confident, energetic voice.
The numerals match the same robust, rounded geometry and carry the same slanted stance, keeping mixed text cohesive. In running text, the weight and slant create a strong texture and a compact, dark typographic color that benefits from generous line spacing when used in paragraphs.