Sans Superellipse Ipga 7 is a very bold, wide, medium contrast, italic, tall x-height font.
Keywords: sports branding, team apparel, posters, headlines, packaging, sporty, assertive, dynamic, industrial, techy, impact, speed, modernity, legibility, branding, oblique, compact counters, ink-trap hints, rounded corners, blocky.
A heavy, oblique sans with broad, blocky letterforms built from rounded-rectangle geometry. Strokes are thick and largely uniform, with compact counters and squared-off terminals softened by consistent corner rounding. The forms lean forward with a steady slant and a tight, engineered rhythm; several joins and inner corners show small cut-ins that read like ink-trap-inspired notches, helping keep apertures from clogging at bold sizes. Overall proportions feel sturdy and display-oriented, with short ascenders/descenders and a dense, muscular texture in words.
Works best for bold display settings: sports identities, event and promo posters, product packaging, and punchy headlines where speed and strength are desired. It can also support UI or motion graphics accents when used sparingly at larger sizes to preserve the tight counters and distinctive notches.
The tone is fast, tough, and performance-driven, evoking motorsport, athletic branding, and modern industrial graphics. Its forward lean and chunky shapes communicate urgency and impact, while the rounded geometry adds a contemporary, manufactured polish rather than a sharp, aggressive edge.
The design appears aimed at delivering maximum impact with a streamlined, modern silhouette: a forward-leaning, rounded-rect sans that stays legible under heavy weight through compact shapes and strategic corner cut-ins. It prioritizes energetic branding and high-visibility messaging over long-form reading comfort.
Round letters (like O/0) read as squarish superellipse shapes, reinforcing a techno-utility feel. Numerals and capitals carry the same compact, forceful footprint as the lowercase, producing a consistent, high-contrast-on-the-page word silhouette suited to short bursts of text.