Sans Normal Lukip 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Fuller Sans DT' by DTP Types, 'Brignell Square' by IB TYPE Inc., 'Franklin Gothic' and 'ITC Franklin Gothic LT' by ITC, 'Latino Gothic' by Latinotype, 'NeoGram' by The Northern Block, and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, assertive, energetic, modern, punchy, impact, motion, branding, legibility, headline strength, oblique, rounded, compact, blocky, sturdy.
A heavy, oblique sans with compact proportions and smoothly rounded corners throughout. Strokes are broadly uniform with minimal modulation, producing dense, high-impact letterforms and strong color on the page. Curves are built from large, clean arcs, while terminals and joins stay blunt and solid, giving the design a sturdy, poster-friendly texture. The overall rhythm is tight and forward-leaning, with wide counters kept controlled to preserve weight and punch at display sizes.
This font is best suited to headlines, posters, and large-scale messaging where its dense weight and oblique momentum can carry the layout. It works well for sports branding, promotions, and packaging that need a strong, modern impact and consistent performance across mixed-case text and numerals.
The slanted stance and muscular forms convey speed and confidence, creating a tone that feels athletic and contemporary. It reads as direct and energetic rather than delicate, with a bold, no-nonsense voice suited to attention-grabbing messaging.
The design appears intended to deliver a fast, powerful display voice: a bold, rounded sans with an oblique angle for motion, built to stay legible and cohesive under heavy weight. Its simplified shapes and firm terminals prioritize clarity and visual impact over refinement.
Uppercase forms are especially compact and forceful, while the lowercase keeps a simple, single-storey construction that maintains the same robust tone. Numerals follow the same chunky, rounded construction, supporting cohesive headline use where letters and numbers need to match visually.