Sans Normal Logak 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Crossten Soft' by Emre Güven, 'Ghino' by Fontmachine, 'Everest Pro' by NicolassFonts, 'Morph' by TipoType, 'Larsseit' by Type Dynamic, 'Hartwell' by W Type Foundry, and 'Drystick Geo Grotesk' by deFharo (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, confident, punchy, impact, speed, attention, bold display, modern branding, slanted, blocky, rounded, compact, high-impact.
A heavy, slanted sans with thick, low-contrast strokes and broadly rounded bowls. The letterforms feel compact and sturdy, with smooth curves paired with firmly cut terminals that often read as slightly angled. Counters stay open despite the weight, and the overall rhythm is consistent and dense, giving lines of text a strong, continuous texture. Numerals match the bold, rounded construction and maintain a clear, simplified silhouette at display sizes.
Well suited for impactful headlines, posters, and campaign graphics where strong presence is needed. It can work effectively in branding and packaging that benefits from a modern, sporty tone, and it performs best at large sizes where its weight and slant can carry the message.
The overall tone is assertive and energetic, with a forward-leaning motion that suggests speed and momentum. Its bold, rounded shapes keep it friendly and approachable while still feeling loud and promotional.
The design appears intended to deliver high-impact display typography with a sense of motion, combining rounded geometry with a bold, promotional voice. It prioritizes immediacy and readability in attention-grabbing settings over subtlety or long-form comfort.
The slant is uniform across uppercase, lowercase, and numerals, helping headings feel cohesive. The shapes favor clarity over delicacy, with sturdy joins and minimal visual fuss, making it best suited to short-to-medium display text rather than fine detail.