Sans Superellipse Hamuv 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Bourgeois' and 'Bourgeois Rounded' by Barnbrook Fonts (names referenced only for comparison).
Keywords: headlines, branding, logos, packaging, posters, techy, industrial, confident, clean, futuristic, modern branding, geometric clarity, high impact, tech aesthetic, squared, rounded corners, compact apertures, geometric, sturdy.
A heavy, geometric sans with a squared, superelliptical construction: rounds are drawn as rounded rectangles and corners consistently soften into generous radii. Strokes are monoline and robust, with broad shoulders and tight internal counters that create a dense, compact texture. Terminals are mostly flat and blunt, while joins stay crisp and orthogonal, reinforcing a structured rhythm. Numerals and capitals share the same blocky, engineered feel, and overall spacing reads even and deliberate in text.
Best suited to headlines, logos, product branding, and packaging where a bold, modern silhouette is an asset. It also fits UI banners, wayfinding, and tech or industrial themes, particularly when set in short bursts of text or all-caps. For longer reading, generous size and line spacing help preserve clarity.
The font projects a contemporary, engineered tone—confident and utilitarian with a distinctly tech-forward edge. Its rounded-rectangle geometry feels modern and “hardware” oriented, balancing friendliness from the soft corners with firmness from the square proportions.
The design appears intended to deliver a sturdy, contemporary sans built from rounded-rectangular geometry, emphasizing impact and consistency over delicacy. Its systematic curves and blunt terminals suggest a focus on modern identity work and clear, high-contrast reproduction across media.
Several forms lean toward closed apertures and squarish counters, which strengthens impact at display sizes but can darken the color in longer passages. The consistent corner rounding and rectilinear curves give it a strong brandable signature, especially in all-caps settings and numeric-heavy layouts.