Sans Normal Lynem 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Franklin Gothic' and 'ITC Franklin Gothic LT' by ITC and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, assertive, dynamic, contemporary, friendly, impact, emphasis, motion, modernity, approachability, rounded, compact, soft corners, slanted, dense.
A heavy, slanted sans with compact proportions and strongly rounded curves. Strokes stay largely uniform, with broad bowls and smooth joins that keep counters open despite the weight. Terminals are clean and slightly softened, and the overall rhythm is tight and forward-leaning, giving lines of text a dense, energetic texture. Figures are sturdy and readable, with simple, geometric construction and consistent stroke behavior across the set.
Best suited to bold headlines and display settings such as posters, event graphics, brand marks, and packaging where immediate impact is needed. It can work for short subheads and callouts, particularly in energetic or sports-leaning design systems, but its density suggests using generous spacing for longer text.
The tone is punchy and energetic, leaning toward a sporty, high-impact voice. Its slant and mass create momentum and confidence, while the rounded shapes keep it approachable rather than harsh. Overall it feels modern and promotional, designed to grab attention quickly.
The design appears intended to deliver a strong, modern display voice with forward motion and high visual mass. Its rounded construction and uniform strokes prioritize clarity and consistency at large sizes, aiming for attention-grabbing emphasis with an accessible, contemporary feel.
The lowercase shows sturdy, compact forms with relatively short extenders and a strong, even color on the page. The sample text demonstrates that it holds together well in large headlines, where the slant reads as motion and the weight delivers emphasis without intricate detailing.