Sans Normal Loriz 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'FF Nort' by FontFont, 'Corelia' by Hurufatfont, 'Allrounder Grotesk Condensed' by Identity Letters, 'Moneis' by RantauType, and 'Core Sans E' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, ads, sporty, punchy, energetic, assertive, modern, display impact, slanted emphasis, modern branding, athletic tone, attention capture, oblique, rounded, compact, blocky, high-impact.
A heavy, oblique sans with rounded, full bowls and a compact, forward-leaning stance. Strokes stay broadly even, producing solid silhouettes and tight counters in letters like B, R, and 8, while terminals are clean and largely unmodulated. Uppercase forms read sturdy and slightly condensed in feel, with broad curves (C, O, Q) balanced by firm diagonals (N, V, W, X). Lowercase is straightforward and contemporary, with a single-storey a and g, a short, rounded-shoulder r, and a sturdy, footed t; overall spacing and rhythm are dense and headline-oriented.
Best suited for short, high-impact text such as headlines, posters, retail promotions, sports branding, and packaging callouts where bold, slanted emphasis is desirable. It can work for UI labels or signage when set large enough to preserve counter clarity.
The overall tone is bold and kinetic, with an athletic, promotional feel driven by the pronounced slant and compact massing. It projects confidence and urgency, making it feel at home in attention-grabbing contexts rather than quiet, editorial settings.
The design appears intended to deliver a strong, modern italic voice with compact proportions and rounded geometry, prioritizing immediacy and visual punch. It aims to read quickly in display settings while maintaining a clean sans construction.
The italic angle is consistent across caps, lowercase, and figures, and the numerals follow the same chunky, rounded construction as the letters. Counters and apertures are relatively tight at this weight, which increases impact but can reduce clarity at smaller sizes.