Sans Normal Maded 3 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Latino Gothic' by Latinotype, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logos, packaging, sporty, punchy, energetic, assertive, retro, impact, motion, headline strength, brand emphasis, display clarity, slanted, rounded, heavy, compact counters, soft corners.
A heavy, slanted sans with wide proportions and rounded construction. Curves are generous and smoothly joined, while terminals tend to end in blunt, slightly angled cuts that reinforce the forward-leaning rhythm. Counters are compact and the stroke weight stays consistent, producing solid, high-impact silhouettes. The lowercase shows single-storey forms where expected (notably the a), with a sturdy, blocky feel and clear, open shapes for readability at display sizes. Numerals match the letterforms with broad, rounded bowls and a similarly forceful presence.
This font is well suited to headlines, posters, and large-scale promotional typography where a strong, condensed message needs immediate attention. Its wide, weighty forms also make it a good candidate for sporty branding, event graphics, packaging callouts, and logo wordmarks that benefit from a bold, forward-leaning stance.
The overall tone is fast, confident, and energetic, with a clear “go-forward” motion from the slant and broad stance. Its chunky shapes and rounded geometry give it a friendly edge despite the strong weight, suggesting sporty branding and bold promotional messaging.
The design appears intended to deliver maximum impact with a dynamic, slanted rhythm and rounded, substantial letterforms. It prioritizes bold presence and immediate legibility in display contexts over delicate detail.
Spacing appears built for impact: letters sit firmly and read as a cohesive block, especially in all-caps. The slant and wide set create a strong horizontal sweep, making it particularly effective for short phrases and headlines where momentum and emphasis are desired.