Sans Normal Obdev 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad', 'Myriad Arabic', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe and 'Interval Next' by Mostardesign (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, punchy, retro, confident, playful, impact, approachability, display clarity, brand presence, rounded, soft, chunky, dense, compact.
A heavy, rounded sans with soft corners and full, compact counters that create a dense, sturdy texture. Strokes are consistently thick with minimal modulation, and curves dominate most forms, producing smooth bowls and circular figures. Terminals tend to be blunt and gently rounded, while joins are firm and closed, giving the letters a solid, blocky silhouette. The lowercase shows a single-storey “a” and “g” with broad apertures, and the figures are wide and highly legible with simple, geometric construction.
Best suited to display roles such as headlines, posters, packaging, and bold brand statements where strong silhouettes and rounded forms can carry the message. It can also work for signage and UI callouts when a friendly but forceful emphasis is needed, though longer passages may benefit from generous spacing and size.
The overall tone is bold and approachable, combining a friendly softness with an assertive, headline-ready presence. Its rounded geometry and compact mass suggest a slightly retro, poster-like flavor while still feeling contemporary and clean.
The design appears intended to deliver maximum impact with a warm, rounded voice—pairing heavy stroke mass with simple, geometric forms for immediate readability and a memorable, approachable personality.
At text sizes the weight and tight internal space can make words read as dark, even blocks, while at larger sizes the rounded details and broad curves become a defining character feature. The set favors clarity and impact over delicacy, with strong silhouettes that hold up well in short bursts of copy.