Sans Normal Lobel 14 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Gezart' by Ani Dimitrova, 'Equip' by Hoftype, 'Frederik' by The Northern Block, and 'Coco Sharp' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, assertive, energetic, modern, impact, motion, modernity, clarity, display, oblique, geometric, rounded, blocky, compact.
A heavy, oblique sans with broad proportions and smooth, rounded geometry. Strokes are uniformly thick with minimal modulation, and terminals are clean and blunt, giving the shapes a dense, block-like presence. Counters are generous and circular in letters like O and e, while diagonals and joins (A, V, W, K, M) stay crisp and stable under the strong slant. The overall rhythm is tight and cohesive, prioritizing bold silhouettes and clear interior space over fine detail.
This style works best for short, high-impact text such as headlines, poster typography, brand marks, event graphics, and product packaging. The strong weight and open counters support legibility at larger sizes, making it a solid choice for signage or digital hero text where a dynamic, energetic voice is needed.
The font reads loud and active, with a forward-leaning stance that suggests motion and urgency. Its rounded, high-mass forms feel contemporary and confident, projecting a straightforward, no-nonsense tone well suited to attention-grabbing messaging.
The design appears intended to deliver maximum visual impact with a fast, forward-leaning tone. By combining rounded geometric construction with dense strokes and a consistent slant, it aims to create bold, modern display typography that stays clear and readable while feeling energetic.
The slant is consistent across uppercase, lowercase, and figures, and the numerals share the same chunky, rounded construction as the letters. The lowercase uses single-storey forms where applicable (notably a and g), reinforcing a simplified, modern feel and helping maintain clarity at display sizes.