Sans Superellipse Kuji 3 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Artegra Soft' and 'Dexa Pro' by Artegra, 'PT Filter' by Paavola Type Studio, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, retro, techy, playful, chunky, impact, friendliness, modern-retro, logo focus, clarity, rounded, soft corners, geometric, monoline, blocky.
A heavy, rounded sans with broad proportions and a distinctly superelliptical construction: curves resolve into rounded-rectangle shapes and terminals finish with softened corners rather than true circular arcs. Strokes are monoline and uniform, with compact counters and generous interior rounding that keeps the forms open despite the weight. The lowercase shows single-storey forms (notably a and g) and a sturdy, pragmatic rhythm; joins and diagonals are simplified into thick, stable shapes. Numerals follow the same rounded-rect geometry, with wide, slabby silhouettes and minimal modulation.
Best suited to headlines and short-to-medium display copy where its wide, rounded forms can create a strong graphic presence. It works well for branding and packaging that want a friendly, modern-retro feel, and for signage or interface titles where sturdy shapes aid quick recognition.
The overall tone is approachable and upbeat, combining a 1970s/arcade-like softness with a contemporary UI/tech sensibility. Its big, cushioned shapes feel confident and friendly rather than formal, lending a playful, slightly industrial character.
The design appears intended to deliver maximum impact with soft-edged geometry, pairing high visual weight with rounded, superellipse-based construction for a contemporary, approachable display sans.
Spacing reads deliberately roomy for such a heavy design, helping counters and apertures remain legible at display sizes. The most distinctive signature is the consistent “squared-round” curvature that repeats across bowls, shoulders, and terminals, creating a cohesive, logo-ready texture.