Sans Normal Itbal 4 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Adero' by Eko Bimantara and 'LCT Picon' by LCT (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, modern, sporty, display impact, approachability, modern branding, high visibility, rounded, soft corners, geometric, compact counters, even weight.
A heavy, rounded geometric sans with broad proportions and smooth, softened corners. Strokes maintain an even thickness with minimal modulation, producing a solid, poster-like color on the page. Bowls and rounds are built from near-circular forms, while joins and terminals are clean and squared-off rather than tapered. Counters are relatively compact for the weight, and spacing appears generous enough to keep large settings readable despite the dense letterforms.
Best suited to large-size applications such as headlines, posters, and bold brand statements where its width and weight can carry the layout. It also works well for packaging, signage, and short UI or marketing callouts that benefit from a friendly, high-impact sans.
The overall tone is upbeat and approachable, with a confident, attention-grabbing presence. Its rounded geometry and stout shapes give it a friendly, contemporary feel that reads as energetic rather than formal.
The design appears intended as a high-impact geometric sans for display settings, prioritizing strong silhouettes, rounded friendliness, and even stroke color to deliver clear, modern emphasis.
Uppercase forms are straightforward and geometric, while the lowercase keeps a simple single-storey structure where applicable, reinforcing a clean, contemporary voice. Numerals are similarly robust and open, matching the font’s strong rhythm and consistent curve language in display use.